The press release goes out on day one. The narrative migration across AI engines, knowledge graphs, SERP and community discussion takes months. Entidex measures that migration, surface by surface, so you know when the new entity has actually replaced the legacy one.
Side-by-side readings for the legacy and new entity across all observed surfaces — until the legacy fades and the new one stabilises.
A 0–100 index per surface showing how much of the narrative has migrated to the new entity, with the lagging surfaces flagged.
Acquisition, rebrand and resurrection events are first-class lifecycle stages, with predicted next stage and confidence.
Every observed migration event is timestamped and attributed so you can prove (or disprove) that the rebrand worked.
The press release is instant, but AI engines, knowledge graphs, SERP and community discussion each hold the old name until enough new sources accumulate. Until they migrate, a prospect asking about the new brand may still be shown the legacy entity.
The legacy and new entity are tracked side by side across every observed surface, and a 0–100 migration completeness index per surface shows how much of the narrative has moved — with the surfaces still lagging flagged explicitly.
Yes. Every observed migration event is timestamped and attributed to its source, so you have an evidence trail that demonstrates when — and where — the new entity actually replaced the old one.
Talk to us about dual-entity migration tracking, or run a free scan to see how AI currently names your brand.
All signals are observational, not definitive. Entidex observes — never manipulates.