Skims — Perception Intelligence

Cross-surface analysis of how Skims is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Mixed

Mixed perception, anchored by the press.

SentimentMixed

Mixed perception, anchored by the press.

Tone

cautious

Dominant tone reads as cautious

neutral 19%cautious 25%detailed 13%dismissive 6%

Intent

products/services

Coverage centres on products/services and market position

inclusive sizingKim Kardashian celebrity backingpremium pricing

Observation surfaces

AI engines

3 obs

Strong

Press

2074 obs

Mixed

Owned content

2 obs

Positive

Why this reading

AI engines pulling positive

AI engines contributes the strongest positive pull (75/100, 3 observations).

Recurring theme: inclusive sizing

"inclusive sizing" recurs across coverage, reinforcing the ai engines reading.

Trend · 16d

Confidence 57

Coverage gaps

· Technical — Technical requires Pro access.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as cautious.

cautious

25%

authoritative

25%

neutral

19%

detailed

13%

comparative

13%

dismissive

Intent & focus

Coverage centres on products/services and market position.

products/services — weight 8
market position — weight 8
pricing — weight 8
history/background — weight 8
financial — weight 7

Recurring framing: **IDENTITY**: Skims is a shapewear and loungewear brand founded by Kim Kardashian in 2019, focusing on "solutions-oriented" undergarments and basics in various skin tones. **AUTHORITY**: High revenue growth (reportedly $4 billion valuation by 2023), celebrity founder with massive social media reach, · ## Skims Overview **Skims** is a shapewear and loungewear brand founded by Kim Kardashian in 2019. The company has quickly become a major player in the intimate apparel market, known for its inclusive sizing and body-positive messaging · Here are 10 concise and factual answers about Skims: 1 · Skims is a highly successful and influential brand known for its shapewear, loungewear, underwear, and swimwear. It was co-founded by Kim Kardashian, Emma Grede, and Jens Grede in 2019 · **IDENTITY:** Skims is a shapewear and loungewear brand founded by Kim Kardashian in 2019, focusing on body-positive apparel for a diverse range of body types. **AUTHORITY:** Skims has established authority through its rapid growth, significant celebrity endorsements, collaborations, and media cover · Skims is a shapewear and loungewear brand co-founded by Kim Kardashian in 2019. The brand is known for its inclusive sizing and range of products that cater to various body types, skin tones, and styles

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	75	3	40%	4/26/2026
Press	50	2074	84%	4/26/2026
Owned content	62	2	47%	4/26/2026
Technical	Technical requires Pro access.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 16 observations, headline sentiment normalised 0–100.

Drivers behind the reading

AI engines pulling positive
AI engines contributes the strongest positive pull (75/100, 3 observations).
Evidence: AI engines
Recurring theme: inclusive sizing
"inclusive sizing" recurs across coverage, reinforcing the ai engines reading.
Evidence: AI engines

Concordance & confidence

Headline confidence is 57%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

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