Nike — Perception Intelligence

Cross-surface analysis of how Nike is currently perceived. Each surface aggregates multiple observation channels into a single, normalised reading. Drivers are derived deterministically from the underlying signals.

Perception Intelligence

Positive

Generally positive perception, anchored by the press.

SentimentPositive

Generally positive perception, anchored by the press.

Tone

neutral

Dominant tone reads as neutral

neutral 42%cautious 25%authoritative 33%

Intent

market position

Coverage centres on market position and innovation

market_dominanceinnovation_leadershipbrand_recognition

Observation surfaces

AI engines

3 obs

Strong

Press

11504 obs

Mixed

Owned content

2 obs

Positive

Why this reading

AI engines pulling positive

AI engines contributes the strongest positive pull (75/100, 3 observations).

Recurring theme: market_dominance

"market_dominance" recurs across coverage, reinforcing the ai engines reading.

Trend · 15d

Confidence 60

Coverage gaps

· Technical — Technical requires Pro access.
· Social — Social coverage resumes after the next collection pass.
· Reviews — Reviews coverage resumes after the next collection pass.
· Search — Search requires Pulse access.

Tone analysis

Dominant tone reads as neutral.

neutral

42%

authoritative

33%

cautious

25%

Intent & focus

Coverage centres on market position and innovation.

market position — weight 8
innovation — weight 7
pricing — weight 7
financial — weight 7
products/services — weight 7

Recurring framing: **IDENTITY**: Nike is a multinational corporation headquartered in Beaverton, Oregon, that designs, develops, manufactures, and sells athletic footwear, apparel, equipment, and accessories. **AUTHORITY**: Market leadership with ~40% global athletic footwear market share, $51+ billion annual revenue, · ## Nike Overview Nike is the world's largest athletic footwear and apparel company, founded in 1971 and headquartered in Beaverton, Oregon. The company designs, develops, markets, and sells athletic shoes, apparel, equipment, and accessories globally · Here are 10 concise and factual answers about Nike: 1 · Let's delve into Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, worldwide marketing, and sales of footwear, apparel, equipment, accessories, and services · Here are 10 concise and factual answers regarding Nike: 1. **IDENTITY:** Nike, Inc · **IDENTITY**: Nike, Inc. is an American multinational corporation that designs, develops, and sells footwear, apparel, equipment, and accessories

Surface breakdown

Surface	Reading	Sample	Confidence	Last observed
AI engines	75	3	50%	4/26/2026
Press	50	11504	84%	4/26/2026
Owned content	73	2	47%	4/26/2026
Technical	Technical requires Pro access.
Social	Social coverage resumes after the next collection pass.
Reviews	Reviews coverage resumes after the next collection pass.
Search	Search requires Pulse access.

Trend over time

Last 15 observations, headline sentiment normalised 0–100.

Drivers behind the reading

AI engines pulling positive
AI engines contributes the strongest positive pull (75/100, 3 observations).
Evidence: AI engines
Recurring theme: market_dominance
"market_dominance" recurs across coverage, reinforcing the ai engines reading.
Evidence: AI engines

Concordance & confidence

Headline confidence is 60%. Concordance becomes available once at least two observation surfaces report a sentiment reading.

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